SEO Interview Questions and Answers

Are you looking to build a career in SEO or hire someone with SEO expertise? In both cases, knowing SEO interview questions is crucial. Here on RohitBhardwaj.in, we’ve listed the top SEO interview questions along with answers for your reference.

Question: What is SEO?

Answer: Search Engine Optimization (SEO) is the process of optimizing your website, blog, YouTube video, or any type of content that can be crawled by search engines. The primary objective of SEO is to improve a website’s ranking on Google and bring it to the top position.

Question: What are the types of SEO?

Answer: SEO can be divided in three types

  1. On-Page
  2. Off-Page
  3. Technical

Question: What is On-page SEO?

Answer: On-page SEO involves optimizing website elements that are both visible to users and important for search engines, such as content, meta tags, headings, images, and internal links.

Question: What is Off-page SEO?

Answer: Off-page optimization is the process of obtaining links or mentions for your website from third-party websites, such as through guest blogging, article writing, social bookmarking, PR submissions, and more.

Question: What is Technical SEO?

Answer: Technical SEO is the process of optimizing a website by collaborating with a tech team. Generally, SEO experts provide technical SEO recommendations, and the tech team executes them.

Question: What are the examples of Technical SEO?

Answers: Technical SEO is one of the most important SEO ranking factors that can’t be replicated easily by competitors. 

  • SEO Optimized Site Structure
  • Adding Schema Markup
  • Canonical Tags
  • Page Speed Optimization
  • Fixing Core Web Vitals Issues
  • Image Compression and Formatting (Webp Images)
  • Minifying CSS, JS & HTML

Question: On which properties can you use Local SEO?

Answer: Local SEO can be done on 

  1. Website: To rank the website for location specific queries
  2. Google Map: It is independent of website SEO

Question: Can you give some examples of businesses for which local SEO is an effective way to generate leads online? 

Answers:

  • Clinics & Hospitals
  • Pharmacies
  • Real Estate
  • Chartered Accountants
  • Advocates
  • Schools
  • Restaurants
  • Hotels
  • Coffee Shops
  • Movie Theatre 
  • GYM
  • Hair Salons
  • Interiors Designers
  • Furniture Store
  • Banks

Question: How can you improve the website ranking in local SEO? 

Answers

  • List down the local keywords
  • Use local keywords in URL, Meta Tags, Hx tags and content
  • Get link from local websites
  • Use location base schema tag

Question: How long does it usually take for SEO to show results?

Answers: This is a common question that comes up in interviews or from clients. You might say there’s no set timeline for results, but we usually start seeing positive trends within 2-3 weeks. For brand-new websites, it may take a bit longer, whereas established sites with high domain authority, like top brands, can see results faster. Plus, things like keyword competition and difficulty also play a role in how quickly we see changes.

About the Author

Rohit Bhardwaj

Rohit Bhardwaj is a seasoned digital marketing and SEO expert with over 20 years of industry experience. He is now working as a Growth consultant with multiple companies in India, the US, UAE, UK, Singapore, and Australia.

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